Entertainment websites thrive on discovery. A reader might arrive for a review of a new album, then follow a link to an artist interview, a film soundtrack, or a game adaptation. Those connections help people explore a subject—and help search engines understand how pages relate. The phrase “anchor text Google” often appears in SEO discussions because the clickable words in a link can offer useful context, provided they describe the destination naturally.
For music, movie, and gaming publishers, thoughtful linking is less about chasing rankings than making a site easier to navigate. A link should answer a reader’s next question, add evidence, or point toward a genuinely relevant resource. When it does that well, its wording gives readers and search engines a clearer idea of what they will find on the other side.
What anchor text does
Anchor text is the visible, clickable wording of a hyperlink. In a sentence about a director’s latest project, for instance, “the film’s production notes” tells readers more than “click here.” The words set an expectation before anyone follows the link. They also provide context about the linked page, though they are only one of many signals search engines can use to understand content.
That context matters on entertainment sites, where topics overlap. A story about a video game adaptation might link to an earlier review, a composer profile, or a discussion of the original movie. Descriptive anchor text helps distinguish those destinations and gives readers a reason to click. For more detail on writing useful link wording, see this guide to anchor text best practices.
Choose words that fit the sentence
The strongest anchor text usually sounds like part of the sentence rather than an SEO insert. If a review discusses a soundtrack’s recording process, a link labeled “how the score was recorded” is more informative than a string of broad keywords. A link to a game review might use the title of the game when that title is the clearest description. The goal is accuracy and readability, not a particular formula.
Before adding a link, ask whether the linked page delivers what the wording promises. Avoid vague phrases when a more specific description would help. At the same time, do not force an exact search phrase into every link. Repeating identical, keyword-heavy anchors across articles can make the writing feel unnatural and may look manipulative. Vary wording when the context genuinely varies; keep it specific enough that readers know what to expect.
Make internal links useful
Internal links connect pages on the same website. They can guide a reader from a news update to a deeper explainer, or from a review to related coverage of an artist’s earlier work. They also help publishers make older, still-relevant articles easier to find. A link should have a clear editorial purpose: don’t add one simply because two pages share a broad topic.
Consider a feature on music in horror games. It might link to a previous article about a composer’s use of dissonance, using wording that describes that article, rather than linking every mention of “music” to the same page. Place links where they help explain an idea or offer a meaningful next step. Readers should never have to guess whether a link leads to a review, a biography, or a news story.
Use external links with care
External links can support a story with primary sources, interviews, official announcements, or background reading. Check that the destination is relevant and that its information is dependable. The anchor text should describe the destination fairly, without promising more than the page contains. If an article relies on a source for a specific claim, make the connection clear to readers.
It is also worth reviewing older pages. Links can break, destinations can change, and wording that once made sense may no longer accurately describe the target. A periodic check of important articles can catch dead links and overly generic anchors. This is particularly helpful for evergreen guides and reviews that continue to attract readers long after publication.
Keep the reader—not the algorithm—in view
Good linking is an editorial habit. Read the sentence aloud: does the anchor fit naturally, and would a reader understand why it is there? Check that the destination loads and answers the expectation the link creates. When commissioning new coverage, give writers a clear brief about the audience and intended destination instead of asking them to squeeze in a phrase regardless of context.
That last point matters when a publication relies on freelance contributors. A thoughtful hiring process can help editors find people who understand the subject, follow a brief, and revise their work well. For practical advice on evaluating candidates and avoiding poor-fit projects, Osdire shares guidance on avoiding a bad freelance hire.
Anchor text will not rescue thin reporting or make an irrelevant link useful. But clear, honest wording can make a site’s coverage easier to explore and its connections easier to understand. For entertainment publishers, that means helping a fan move naturally from a review to a related interview, from a film story to its score, or from a game feature to the history behind it. When the link serves the reader first, search context follows from clearer communication.